Ankor: The story of two friends turned business partners

Having followed the Ankor journey from the start, we have enjoyed getting to know founders Mike Sager and Elliot Cousins. We have witnessed how they have brought a new energy and perspective to the industry, driving the digitalisation of the charter sector forward - all whilst maintaining their signature Aussie wit.

In order to build a product people actually want and need, you must first develop your listening skills. At least that’s what Elliot Cousins of Ankor Software believes: "First and foremost, we listen." Perseverance and tenacity is also essential, as Ankor discovered after their first product launch. Their end-to-end process flow for charter brokers needed more work than originally anticipated: "We had to eat humble pie to get where we are now. The amazing take-up of our global yacht availability calendar, mobile app YachtNoter and itineraries platform Trips, are testament to this.”

Read the full article from Yachting Ventures here.